BuyerWall™ is the first and only cardholder data protection system that allows merchants to eliminate data breach liability yet still control the customer experience. Using tokenization, the system processes, transmits and stores sensitive cardholder data, freeing the merchant from the associated risks. It was developed in response to the three main merchant concerns about cardholder data security: regulation, risk, and reputation.

• Regulation - In terms of regulatory compliance, merchants are concerned about achieving the Payment Card Industry’s (PCI) Data Security Standards (DSS) and abiding by PCI DSS credit card security policies. It can cost a significant amount of time and money to become and stay compliant. Not becoming compliant can result in a series of fines and penalties.
  
  
• Risk - Risk of exposing cardholder data is also a main concern for merchants. It will always be present as long as the merchant processes, transmits or stores cardholder data. And the liability could cost merchants millions if exposed.
  
  
• Reputation - Seeing one’s name in the headlines for a data breach is one of the worst things that can happen to a merchant. It breaks a long-standing trust with customers and drives them to competitors. Settling with those exposed can be expensive, but lost business based on mistrust can be even more expensive.

Read more about how BuyerWall works.